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CLIENT SUCCESS STORY

CONTENT CREATION

Talking to business decision makers about the future of mobile workforces

Highlights

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  • We’ve been leading the way with our media and entertainment clients to use custom research not only for measurement and brand strategy, but also to inform the development of winning content

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  • ​This approach to content development puts our clients in a great position with advertising partners who we often partner with to create custom campaigns, white papers, event materials and more

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  • ​In this specific example, we talked to over 100 executives responsible for enterprise technology and information management about what they envisioned for the future of mobile work forces

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  • ​The results of our quantitative surveys and in-depth qualitative interviews directly informed an award-winning multi-platform campaign aimed at educating professionals across many industries about key considerations when it comes to the next generation of mobility and technology in the modern workplace

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