
CLIENT SUCCESS STORY
ONLINE COMMUNITY
How Vistaprint puts small business owners at the heart of their insights engine

Highlights
-
A comprehensive, wide-ranging online community that provides Vistaprint’s insights team and senior leadership with direct access to small business customers
-
Qualitative & quantitative feedback delivered in days – sometimes hours – vs. weeks
-
Rich insights gathered using interactive discussions, live chats, video submissions, mobile diaries, multimedia concept tests and much more – in addition to regular traditional surveys
-
350% increase in participation and response vs. previous Community provider due to best-in-class engagement, recruitment and retention practices
-
95% member satisfaction = rich, thoughtful feedback + very low turnover
-
The Community program began as a customer-only platform and was so well received that we added a complementary non-customer community to provide Vistaprint with insight into the rest of the marketplace to inform innovation and growth strategies
-
Send us a quick message to chat about how an online community could take your insights team to the next level