CLIENT SUCCESS STORY

Highlights

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• A comprehensive, wide-ranging online community that provides Vistaprint’s insights team and senior leadership with direct access to small business customers

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• Qualitative & quantitative feedback delivered in days – sometimes hours – vs. weeks

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• Rich insights gathered using interactive discussions, live chats, video submissions, mobile diaries, multimedia concept tests and much more – in addition to regular traditional surveys

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• 350% increase in participation and response vs. previous Community provider due to best-in-class engagement, recruitment and retention practices

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• 95% member satisfaction = rich, thoughtful feedback + very low turnover

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• The Community program began as a customer-only platform and was so well received that we added a complementary non-customer community to provide Vistaprint with insight into the rest of the marketplace to inform innovation and growth strategies

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• Send us a quick message to chat about how an online community could take your insights team to the next level