A&U Study + Product Concept Test for Seed Health
Fueling Smart Growth For an Emerging Health & Wellness Brand
The Challenge: Strike the Right Tone To Win Consumers in a Crowded Supplement Space
Seed Health creates groundbreaking products in the probiotic space and aims to set a new standard through science and education. As a new brand, they faced challenges in building consumer awareness and understanding, launching new products in different subcategories, and developing effective messaging. To address these challenges, they partnered with Insight By Design to conduct an Attitudes & Usage study, also known as an A&U study, along with a Product Concept Test.
Our Solution: Innovative Quantitative Approach to A&U Study + Product Concept Testing
To help the Seed team understand current and future probiotic consumers, we conducted an A&U study combined with product concept testing. This approach revealed insights about probiotic consumers. We learned what they need and how probiotics fit into their daily lives. This research also identified gaps and opportunities for Seed.
Our Impact: Practical Plan for Consumer Targeting, Education, and Product Development
Our A&U study and product concept test identified the most important consumer segments for Seed. We also found effective strategies for targeting, messaging, and education that connected with key groups. In addition, our research suggested ways to expand their product line, allowing Seed to enter the oral health market and attract new customers.
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