In-Depth Interviews Drive USPS Thought Leadership
Providing Thought Leadership to Help Marketers Cut Through the Noise
The Challenge: Create Thought Leadership Content Highlighting Emerging Trends
In a world constantly vying for our attention, it’s hard for marketers to break through all the noise in compelling ways. The United States Postal Service (USPS) wanted to explore the value of Direct Mail and find best practices for marketers thinking about using it in their marketing strategies. To do this, they teamed up with Insight By Design to gather insights from in-depth interviews.
Our Solution: In-Depth Interviews with Small Business Owners & Marketers
Working with their marketing agency, MRM, we conducted one-on-one in-depth interviews with top marketers, brand strategists, and creative experts. We wanted to understand how marketers think about and use Direct Mail today, with an eye to the future. They shared examples of Direct Mail campaigns that worked well, as well as those that didn’t. This gave us key ideas for making Direct Mail successful.
Our Impact: Highlighted Why Direct Mail is Still Powerful
Our research uncovered new trends and opportunities for decision-makers and small business owners thinking about Direct Mail. These insights shaped USPS’s thought leadership content, including ‘The Art and Science of Direct Mail,’ a guide created in partnership with the Association of National Advertisers.
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