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Our latest thinking on insights trends and best practices 

Thinking about an online insights community? Want to expand your qualitative insights toolkit this year? Here are the top 10 essential tips you need to know now. 

1. Plan ahead for internal resources. Even with a great partner, online communities take dedicated client involvement! Bake this into your project plan from day 1. Don't let this scare you from getting started though - there are ways to "dip your toe into the water" when it comes to communities and other innovative qual approaches. You can start small and scale up when you're ready. But it's important to have a checklist in place from the start to make sure you avoid common pitfalls down the road. We're here to help with that...feel free to shoot me a quick message to discuss.

2. Identify what you really want and need. Many brand teams talk about starting a community. But often, the expectation is really a panel of customers ready to take regular surveys. This is fine if it aligns with your objectives, but it's very differ...

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