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CONSUMER INSIGHTS

TAKEN OUT OF
THE DARK AGES

BORING RESEARCH BANISHED FOREVER.

ABOUT US

Why We're Here

Insight By Design is a new breed of marketing consulting agency built for the next frontier of consumer learning.

We're laser focused on taking your insights game to a higher level - where we're talking more about brand relationships and 'ah-ha' moments and less about metrics and scorecards. Let's be honest, how many times have you looked at a tracking research dashboard and thought: "So what? How can I use that to inspire my marketing or design team and help them better understand our customer?" You're not alone.

Your colleagues should look forward to engaging with consumer insights - not dread another PowerPoint presentation filled with data tables. And they want new ideas fast - 8 week surveys just won't cut it anymore.

By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact.

We're excited to talk to you about how this approach can work for your brand.

More on our thinking, best practices and tips this way...

SERVICES

How Can We Help

CUSTOMIZED DIGITAL
INSIGHT COMMUNITIES

Short-term platforms for rapid concept development

"Always on" options that can become the heart of your insight engine every day

High engagement
Expert management

The ideal hub of your agile research toolkit

INNOVATIVE & ILLUMINATING
QUALITATIVE APPROACHES

The latest online methodologies

Faster, cheaper, more flexible

Video ethnography, mobile diaries, interactive live chats and much more

Agile research options available for rapid insights including message / concept testing, co-creation, etc.

EXPERT QUANTITATIVE RESEARCH
DESIGN & ANALYSIS

Smart, strategic and highly customized to your unique business challenges

A focus on the highest data quality above all else - we vet our sample partners extensively and only work with the best of the best

Experience across all quantitative research approaches, including advanced analytics

Respondent-first, mobile friendly mindset - a fresh and modern approach to asking questions that participants appreciate - and that adds value for our clients

BEAUTIFUL DELIVERABLES YOU'LL BE
EXCITED TO SHARE

Stunning infographics

Compelling video reels

Custom multimedia insight hubs for sharing

learning across your organization

Print and e-books

Customer personas in print and digital versions

Custom websites with interactive data and insights summaries

What We Offer

Consumer segmentation

Persona development

Campaign optimization

Messaging architecture

Early stage product innovation

Advertising effectiveness & impact

Brand positioning

Purchase journey mapping

User experience audits

Market structure & competitive landscape

Concept development & testing

Audience profiling

Areas of Specialization

Diversity, equity & inclusion

Talking to communities traditionally underserved by the research industry including the LGBTQ+ community, small business owners (including minority owned businesses), and more

Talking to Next Gen consumers about technology, culture, identity, and more

Agile research

Mobile / in the moment digital qualitative

Hybrid qual + quant approaches

Highly engaging online insight communities

Storytelling and data visualization

Video-based research including group discussions and individual interviews - with text analytics capabilities

WORK

Project Highlights

Take a look at just a few of the projects we've worked on recently...

Thought Leadership The Art & Science of Direct Mail	Category Innovation Multimedia insights spark a reinvention	Brand Positioning Agile insights lead to bigger business impact	'Always On' Community Putting customers at the heart of your decision making
Internal Insight Hub Connecting your organization to an insight engine	Campaign Development Talking one on one with music lovers to innovate for next gen streaming services	Content Creation Talking to business decision makers about the future of mobile workforces	Concept Co-Creation Writing a new plan for the future of music in the classroom with teachers across the U.S.
Experience Audit Empowering members to help create a better educational resource for type 1 diabetes