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A modern, bold & ambitious insights agency.

We delight


with a winning combination of

design thinking,

cutting-edge tech


human connection

Why you’ll love working with us

by design

  • Intentional

    We quickly become experts on your business. We’re thoughtful and rigorous in how we approach crafting research. We never forget the goal.

  • Innovative

    We supercharge insight generation using best-in-class technology and our roster of industry experts covering strategy, big data, advanced analytics, AI, design, video and more.

  • Impactful

    We take a dynamic storytelling approach and deliver insights in beautiful and creative ways that your team will remember - and be inspired by.

5 Key Areas of Expertise

We can help your team unlock critical insights across the entire brand planning cycle.

  • 01


    We’re experts at bringing customers and users to life in a way that generates ideas and inspires action.

  • 02


    We craft brand strategies rooted in a deep understanding of underlying human truths gathered using cutting-edge analytics and immersive research.

  • 03


    We leverage our deep advertising expertise to craft research focused on brand impact, assuring you are delivering on your strategic intent and that it is working by identifying which ideas have the power to influence perception and behavior.

  • 04


    We take a truly agile approach: iterating, learning, and pivoting when needed. We help guide brand and product growth strategies by identifying emerging trends and uncovering current and untapped whitespace opportunities for smart growth.

  • 05


    We help you gain insight into how customers interact with your brand at every stage: from ideas and inspiration all the way to the purchase decision.

How We Work

We are technique and data agnostic and focus on outcomes over selling capabilities. We offer a full suite of best-in-class solutions for both Consumer and B2B research. We take a long-term partnership approach and will work with you to sync up your objectives with the best approach. We thrive on projects where multiple disciplines are combined.

“Their deliverables really raised the bar compared to other research vendors we've worked with.”

Amanda Haley

Sr. Customer Insights Manager, Amazon

“The meta-analysis work IBD produced for us provided the foundation for a great,
award-winning insights event.”

Kathy Hayes

Senior Director, Customer Insights Leader, Equifax

“The greatest benefit to having Chris as a
partner is his efforts to fully engrain himself
in your business and understand the why
behind the research.”

Ingrid Simon

Product Experience Strategy & Insights Manager, Vistaprint

"Chris is a passionate professional who conveys confidence and expertise and quickly puts one at ease—even with the most daunting project."

Beth Duane

Chief Marketing and Visitor Experience Officer

"I know I can always depend on Insight By Design to diagnose a problem and think creatively to help solve it!"

Garrett Jackson

Premium Consumer Insights Manager

We’re trusted by some of the best

Have a project to discuss?