NEW RESEARCH
COVID-19 & Consumer BEHAVIOR
CONSUMER INSIGHTS
TAKEN OUT OF
THE DARK AGES
BORING RESEARCH BANISHED FOREVER.
WHY WE'RE HERE
Insight By Design is a new breed of marketing consulting agency built for the next frontier of consumer learning.
We're laser focused on taking your insights game to a higher level - where we're talking more about brand relationships and 'ah-ha' moments and less about metrics and scorecards. Let's be honest, how many times have you looked at a tracking research dashboard and thought: "So what? How can I use that to inspire my marketing or design team and help them better understand our customer?" You're not alone.
Your colleagues should look forward to engaging with consumer insights - not dread another PowerPoint presentation filled with data tables. And they want new ideas fast - 8 week surveys just won't cut it anymore.
By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact.
We're excited to talk to you about how this approach can work for your brand.
HOW WE CAN HELP
CUSTOMIZED
INSIGHT COMMUNITY EXPERTS
Short-term platforms for rapid concept development
"Always on" options that can become the heart of your insight engine every day
High engagement
Expert management
The ideal hub of your agile research toolkit
INNOVATIVE QUALITATIVE RESEARCH
The latest online methodologies
Faster, cheaper, more flexible
Video ethnography, mobile diaries, interactive live chats and much more
Agile research options available for rapid insights including message and concept testing
FULL-SERVICE QUANTITATIVE PROJECTS
Market structure, segmentation & competitive landscape
Advertising effectiveness
Brand positioning
Audience profiling
Concept development and testing
User experience audits
Communications testing and optimization
DRIVEN BY
GREAT DESIGN
Stunning infographics
Compelling video reels
Custom multimedia insight hubs for sharing learning across your organization
Print and e-books
Customer personas in print and digital versions
Custom websites with interactive data and insights summaries
AreaS of specialization include
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Diversity, Equity & Inclusion (DEI)
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Developing agile research capabilities
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Purchase journey mapping
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Mobile and next gen methodologies
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Insight driven content creation
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Consumer segmentation
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Persona development
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Campaign optimization
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Messaging architecture
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Early stage product innovation
OUR
WORK
Take a look at just a few of the projects we've worked on recently...
 'Always On' CommunityPutting customers at the heart of your decision making |  Internal Insight HubConnecting your organization to an insight engine |  Campaign DevelopmentTalking one on one with music lovers to innovate for next gen streaming services |  Content CreationTalking to business decision makers about the future of mobile workforces |  Concept Co-CreationWriting a new plan for the future of music in the classroom with teachers across the U.S. |  Experience AuditEmpowering members to help create a better educational resource for type 1 diabetes |
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OUR
CLIENTS
We've worked with leading brands in retail, media, entertainment, CPG, financial services and more. How can we partner with you next?
We're picky when it comes to our partners.
Our clients trust us to scour the industry to find the best of the best.
WORK IN PROGRESS...
300+
HOURS OF INSIGHT PACKED CONSUMER VIDEO
200+
STUNNING INFOGRAPHICS
50+
HIGHLY SUCCESSFUL ONLINE COMMUNITIES
500+
INTERACTIVE DISCUSSIONS, LIVE CHATS, AND VIDEO 1-ON-1'S WITH COMMUNITY MEMBERS
Chris Aswad
Founder
Alison Principe
Partner,
Brand Strategy & Insights
Anne Bitter
Head of Qualitative
Andrea Galvin
Project Director
Tara
Malone
Head of Design & Video Production
OUR
TEAM
GET IN
TOUCH
Have a project to discuss?
Want to chat about a possible partnership?
Just want to say hi?
We're listening.
518-469-2900
Proudly based in New York City
We ❤️️ NYC