TAKEN OUT OF
THE DARK AGES
BORING RESEARCH BANISHED FOREVER.
Why We're Here
Insight By Design is a new breed of marketing consulting agency built for the next frontier of consumer learning.
We're laser focused on taking your insights game to a higher level - where we're talking more about brand relationships and 'ah-ha' moments and less about metrics and scorecards. Let's be honest, how many times have you looked at a tracking research dashboard and thought: "So what? How can I use that to inspire my marketing or design team and help them better understand our customer?" You're not alone.
Your colleagues should look forward to engaging with consumer insights - not dread another PowerPoint presentation filled with data tables. And they want new ideas fast - 8 week surveys just won't cut it anymore.
By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact.
We're excited to talk to you about how this approach can work for your brand.
How Can We Help
Short-term platforms for rapid concept development
"Always on" options that can become the heart of your insight engine every day
The ideal hub of your agile research toolkit
INNOVATIVE & ILLUMINATING
The latest online methodologies
Faster, cheaper, more flexible
Video ethnography, mobile diaries, interactive live chats and much more
Agile research options available for rapid insights including message / concept testing, co-creation, etc.
EXPERT QUANTITATIVE RESEARCH
DESIGN & ANALYSIS
Smart, strategic and highly customized to your unique business challenges
A focus on the highest data quality above all else - we vet our sample partners extensively and only work with the best of the best
Experience across all quantitative research approaches, including advanced analytics
Respondent-first, mobile friendly mindset - a fresh and modern approach to asking questions that participants appreciate - and that adds value for our clients
BEAUTIFUL DELIVERABLES YOU'LL BE
EXCITED TO SHARE
Compelling video reels
Custom multimedia insight hubs for sharing
learning across your organization
Print and e-books
Customer personas in print and digital versions
Custom websites with interactive data and insights summaries
What We Offer
Early stage product innovation
Advertising effectiveness & impact
Purchase journey mapping
User experience audits
Market structure & competitive landscape
Concept development & testing
Areas of Specialization
Diversity, equity & inclusion
Talking to communities traditionally underserved by the research industry including the LGBTQ+ community, small business owners (including minority owned businesses), and more
Talking to Next Gen consumers about technology, culture, identity, and more
Mobile / in the moment digital qualitative
Hybrid qual + quant approaches
Highly engaging online insight communities
Storytelling and data visualization
Video-based research including group discussions and individual interviews - with text analytics capabilities
Take a look at just a few of the projects we've worked on recently...
Some of the leading brands
we've worked with
Our clients are leaders in retail, media, entertainment, CPG, financial services and more.
How can we partner with you next?
WE'RE PICKY WHEN IT COMES TO OUR PARTNERS
Our clients trust us to scour the industry to find the best of the best.
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Describe your image.
WORK IN PROGRESS
HOURS OF INSIGHT PACKED CONSUMER VIDEO
HIGHLY SUCCESSFUL ONLINE COMMUNITIES
LIVE CHATS &
Get in Touch
Have a project to discuss?
Want to chat about a possible partnership?
Just want to say hi?
Proudly based in New York City
We ❤️️ NYC