CONSUMER INSIGHTS

TAKEN OUT OF
THE DARK AGES

BORING RESEARCH BANISHED FOREVER.
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ABOUT US

Why We're Here

Insight By Design is a new breed of marketing consulting agency built for the next frontier of consumer learning. 

We're laser focused on taking your insights game to a higher level - where we're talking more about brand relationships and 'ah-ha' moments and less about metrics and scorecards. Let's be honest, how many times have you looked at a tracking research dashboard and thought: "So what? How can I use that to inspire my marketing or design team and help them better understand our customer?" You're not alone.

Your colleagues should look forward to engaging with consumer insights - not dread another PowerPoint presentation filled with data tables. And they want new ideas fast - 8 week surveys just won't cut it anymore.

By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact. 

We're excited to talk to you about how this approach can work for your brand.

 

SERVICES

How Can We Help

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CUSTOMIZED DIGITAL
INSIGHT COMMUNITIES

Short-term platforms for rapid concept development

"Always on" options that can become the heart of your insight engine every day

 

  • High engagement

  • Expert management


The ideal hub of your agile research toolkit

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INNOVATIVE & ILLUMINATING
QUALITATIVE APPROACHES

The latest online methodologies

Faster, cheaper, more flexible

Video ethnography, mobile diaries, interactive live chats and much more

Agile research options available for rapid insights including message / concept testing, co-creation, etc.

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EXPERT QUANTITATIVE RESEARCH
DESIGN & ANALYSIS

Smart, strategic and highly customized to your unique business challenges

A focus on the highest data quality above all else - we vet our sample partners extensively and only work with the best of the best

Experience across all quantitative research approaches, including advanced analytics

Respondent-first, mobile friendly mindset - a fresh and modern approach to asking questions that participants appreciate - and that adds value for our clients

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BEAUTIFUL DELIVERABLES YOU'LL BE
EXCITED TO SHARE

Stunning infographics

Compelling video reels

Custom multimedia insight hubs for sharing

learning across your organization

Print and e-books

Customer personas in print and digital versions

Custom websites with interactive data and insights summaries

What We Offer

  • Consumer segmentation

  • Persona development

  • Campaign optimization

  • Messaging architecture

  • Early stage product innovation

  • Advertising effectiveness & impact

  • Brand positioning

  • Purchase journey mapping

  • User experience audits

  • Market structure & competitive landscape

  • Concept development & testing

  • Audience profiling

Areas of Specialization

  • Diversity, equity & inclusion

  • Talking to communities traditionally underserved by the research industry including the LGBTQ+ community, small business owners (including minority owned businesses), and more

  • Talking to Next Gen consumers about technology, culture, identity, and more

  • Agile research

  • Mobile / in the moment digital qualitative

  • Hybrid qual + quant approaches

  • Highly engaging online insight communities

  • Storytelling and data visualization 

  • Video-based research including group discussions and individual interviews - with text analytics capabilities

WORK

Project Highlights

Take a look at just a few of the projects we've worked on recently...

Thought Leadership

Thought Leadership

The Art & Science of Direct Mail

Category Innovation

Category Innovation

Multimedia insights spark a reinvention

Brand Positioning

Brand Positioning

Agile insights lead to bigger business impact

'Always On' Community

'Always On' Community

Putting customers at the heart of your decision making

Internal Insight Hub

Internal Insight Hub

Connecting your organization to an insight engine

Campaign Development

Campaign Development

Talking one on one with music lovers to innovate for next gen streaming services

Content Creation

Content Creation

Talking to business decision makers about the future of mobile workforces

Concept Co-Creation

Concept Co-Creation

Writing a new plan for the future of music in the classroom with teachers across the U.S.

Experience Audit

Experience Audit

Empowering members to help create a better educational resource for type 1 diabetes

 

CLIENTS

Some of the leading brands
we've worked with

Our clients are leaders in retail, media, entertainment, CPG, financial services and more.

How can we partner with you next?

WE'RE PICKY WHEN IT COMES TO OUR PARTNERS
Our clients trust us to scour the industry to find the best of the best.

Respondent
Respondent

Describe your image.

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Recollective
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VoxPopMe

Describe your image.

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Fuel
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FlexMR
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Infogram
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TEAM

Seasoned Insights & Strategy Pros

Insight By Design
  • LinkedIn
CHRIS ASWAD
FOUNDER
Insight By Design
  • LinkedIn
ALISON PRINCIPE
PARTNER, BRAND STRATEGY & INSIGHTS
Insight By Design
ANNE BITTER
HEAD OF QUALITATIVE
Insight By Design
ANDREA GALVIN
PROJECT DIRECTOR
Insight By Design
TARA MALONE
HEAD OF DESIGN & VIDEO PRODUCTION
 

WORK IN PROGRESS

Insight By Design
500+

HOURS OF INSIGHT PACKED CONSUMER VIDEO

Insight By Design
250+

STUNNING INFOGRAPHICS

Insight By Design
50+

HIGHLY SUCCESSFUL ONLINE COMMUNITIES

Insight By Design
1000+

INTERACTIVE DISCUSSIONS,

LIVE CHATS &

VIDEO  1-ON-1'S

 

CONTACT

Get in Touch

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Have a project to discuss?
Want to chat about a possible partnership?

Just want to say hi?
 
We're listening.

518-469-2900

Proudly based in New York City

We ❤️️ NYC