NEW RESEARCH

COVID-19 & Consumer BEHAVIOR

CONSUMER INSIGHTS

TAKEN OUT OF

THE DARK AGES

BORING RESEARCH BANISHED FOREVER.

WHY WE'RE HERE

Insight By Design is a new breed of marketing consulting agency built for the next frontier of consumer learning.

We're laser focused on taking your insights game to a higher level - where we're talking more about brand relationships and 'ah-ha' moments and less about metrics and scorecards. Let's be honest, how many times have you looked at a tracking research dashboard and thought: "So what? How can I use that to inspire my marketing or design team and help them better understand our customer?" You're not alone.

Your colleagues should look forward to engaging with consumer insights - not dread another PowerPoint presentation filled with data tables. And they want new ideas fast - 8 week surveys just won't cut it anymore.

By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact.

We're excited to talk to you about how this approach can work for your brand.

More on our thinking, best practices and tips this way...

CLICK TO SCHEDULE A QUICK CALL WITH US

HOW WE CAN HELP

CUSTOMIZED

DIGITAL

INSIGHT COMMUNITIES

Short-term platforms for rapid concept development

"Always on" options that can become the heart of your insight engine every day

High engagement

Expert management

The ideal hub of your agile research toolkit

INNOVATIVE QUALITATIVE RESEARCH

The latest online methodologies

Faster, cheaper, more flexible

Video ethnography, mobile diaries, interactive live chats and much more

Agile research options available for rapid insights including message and concept testing

FULL-SERVICE QUANTITATIVE PROJECTS

Market structure, segmentation & competitive landscape

Advertising effectiveness

Brand positioning

Audience profiling

Concept development and testing

User experience audits

Communications testing and optimization

DRIVEN BY

GREAT DESIGN

Stunning infographics

Compelling video reels

Custom multimedia insight hubs for sharing learning across your organization

Print and e-books

Customer personas in print and digital versions

Custom websites with interactive data and insights summaries

AreaS of specialization include

Diversity, Equity & Inclusion (DEI)
Developing agile research capabilities
Purchase journey mapping
Mobile and next gen methodologies
Insight driven content creation

Consumer segmentation
Persona development
Campaign optimization
Messaging architecture
Early stage product innovation

OUR

WORK

Take a look at just a few of the projects we've worked on recently...

Category Innovation Multimedia insights spark a reinvention	Brand Positioning Agile insights lead to bigger business impact	'Always On' Community Putting customers at the heart of your decision making	Internal Insight Hub Connecting your organization to an insight engine	Campaign Development Talking one on one with music lovers to innovate for next gen streaming services	Content Creation Talking to business decision makers about the future of mobile workforces
Concept Co-Creation Writing a new plan for the future of music in the classroom with teachers across the U.S.	Experience Audit Empowering members to help create a better educational resource for type 1 diabetes