NEW RESEARCH

COVID-19 & Consumer BEHAVIOR

CONSUMER INSIGHTS

TAKEN OUT OF

THE DARK AGES

BORING RESEARCH BANISHED FOREVER.

WHY WE'RE HERE

Insight By Design is a new breed of marketing consulting agency built for the next frontier of consumer learning. 

We're laser focused on taking your insights game to a higher level - where we're talking more about brand relationships and 'ah-ha' moments and less about metrics and scorecards. Let's be honest, how many times have you looked at a tracking research dashboard and thought: "So what? How can I use that to inspire my marketing or design team and help them better understand our customer?" You're not alone.

Your colleagues should look forward to engaging with consumer insights - not dread another PowerPoint presentation filled with data tables. And they want new ideas fast - 8 week surveys just won't cut it anymore.

By fusing innovative insights techniques, technology and compelling design-based reporting, we ensure results get noticed and make an impact. 

We're excited to talk to you about how this approach can work for your brand.

 
 

HOW WE CAN HELP

CUSTOMIZED
INSIGHT COMMUNITY EXPERTS
Short-term platforms for rapid concept development
"Always on" options that can become the heart of your insight engine every day
 
High engagement
Expert management
The ideal hub of your agile research toolkit

INNOVATIVE QUALITATIVE RESEARCH

The latest online methodologies
Faster, cheaper, more flexible
Video ethnography, mobile diaries, interactive live chats and much more
Agile research options available for rapid insights including message and concept testing

FULL-SERVICE QUANTITATIVE PROJECTS

Market structure, segmentation & competitive landscape
Advertising effectiveness 
Brand positioning
Audience profiling
Concept development and testing
User experience audits
Communications testing and optimization

DRIVEN BY

GREAT DESIGN 

Stunning infographics
Compelling video reels
Custom multimedia insight hubs for sharing learning across your organization
Print and e-books
Customer personas in print and digital versions
Custom websites with interactive data and insights summaries

AreaS of specialization include 

  • Diversity, Equity & Inclusion (DEI)

  • Developing agile research capabilities

  • Purchase journey mapping

  • Mobile and next gen methodologies

  • Insight driven content creation

  • Consumer segmentation

  • Persona development

  • Campaign optimization

  • Messaging architecture

  • Early stage product innovation

OUR

WORK

Take a look at just a few of the projects we've worked on recently...

'Always On' Community

'Always On' Community

Putting customers at the heart of your decision making

Internal Insight Hub

Internal Insight Hub

Connecting your organization to an insight engine

Campaign Development

Campaign Development

Talking one on one with music lovers to innovate for next gen streaming services

Content Creation

Content Creation

Talking to business decision makers about the future of mobile workforces

Concept Co-Creation

Concept Co-Creation

Writing a new plan for the future of music in the classroom with teachers across the U.S.

Experience Audit

Experience Audit

Empowering members to help create a better educational resource for type 1 diabetes

 
 

OUR 

CLIENTS

We've worked with leading brands in retail, media, entertainment, CPG, financial services and more. How can we partner with you next?

 

We're picky when it comes to our partners.

Our clients trust us to scour the industry to find the best of the best.

1/2
 

WORK IN PROGRESS...

300+

HOURS OF INSIGHT PACKED CONSUMER VIDEO

200+

STUNNING INFOGRAPHICS

50+

HIGHLY SUCCESSFUL ONLINE COMMUNITIES

500+

INTERACTIVE DISCUSSIONS, LIVE CHATS, AND VIDEO   1-ON-1'S WITH COMMUNITY MEMBERS
 

Chris Aswad

Founder

Alison Bio Pic.png

Alison Principe

Partner, 

Brand Strategy & Insights

Anne Bitter

Head of Qualitative

Andrea.jfif

Andrea Galvin

Project Director

tara new bio.jpg

Tara

Malone

 

Head of Design & Video Production

anne bio 2.jpg
New%20Bio%20Photo_edited.jpg

OUR

TEAM

GET IN

TOUCH

Have a project to discuss?
Want to chat about a possible partnership?
Just want to say hi?
 
We're listening.

info@insight-by-design.com

518-469-2900

Proudly based in New York City

We ❤️️ NYC

 

© 2020 Insight By Design. All rights reserved.

A proud LGBTQ+ owned and operated business

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