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Insight By Design


Insight By Design

Chris founded Insight By Design in 2011 after spending 10+ years directing global insights engagements for leading brands at top agencies including Hall & Partners and TNS. He also helped to build a global insight lab to promote new artists at Sony Music Entertainment. He is respected in the industry as an expert in insight-driven innovation and in helping organizations socialize insights to truly integrate the voice of the consumer in their business.

He built Insight By Design into the successful brand it is today by delighting client teams at leading brands including Netflix, Spotify, Bloomberg Media, Vistaprint, Ocean Spray, Ralph Lauren and many more. 90% of the firm’s clients have been working with Chris and his team for 8 years or more – a particular point of pride in an industry where this type of loyalty is increasingly rare.

Chris earned a Master's degree in Applied Communication Research from Boston University and has worked closely with the University's Communication Research Center.

Chris Aswad
Insight By Design
Partner, Brand Strategy & Insights

Alison brings over 15 years of experience transforming consumer data into meaningful insights, fueled by her curiosity in understanding people and how they connect with brands.


She is a high-energy, dynamic leader and a skilled strategic partner to her clients, inspiring them to tackle their biggest brand challenges from every angle. She’s a pro at creative, big-picture thinking, but also laser-focused on the details that lead to great research outcomes: solid methodology and design, interpretation and storytelling.


Alison brings a wealth of expertise from her previous role at Hall & Partners, where as a seasoned Partner, she provided strategic guidance and thought leadership for a variety of dynamic brands, helping them make big decisions to drive their business forward. 

Alison Principe
Insight By Design
Head Of Qualitative

Anne is a highly sought after qualitative researcher and brand strategist with over 20 yearsexperience leading global insights projects for top brands in CPG, Technology, Financial Services and many other categories. Anne has partnered with many leading brands including Citibank, Coca Cola, IBM, Hershey, Intel, Microsoft and many more.

Anne Bitter
Insight By Design
Project Director / Brand Strategist

Andrea is a seasoned marketing and communications professional with 10+ years working for leading advertising agencies in account management and social media strategy.

Andrea is also a skilled researcher with a focus on qualitative interviewing and interactive online insights communities. She is deeply curious about what makes consumers tick and brings fresh perspective to every new project.

Andrea Galvin
Insight By Design
Head Of Video Production

Tara comes to Insight By Design after 15 years as a highly successful TV executive – overseeing production of more than 600 hours of documentary programming and winning an Emmy award in the process. Tara is the perfect person to lead the development of our Video Production offer as we fuse leading edge technology with stellar consumer insights.

Tara Malone
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