© 2017 Insight By Design

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Highlights

  • A comprehensive, wide-ranging online community that provides Vistaprint’s insights team and senior leadership with direct access to small business customers

  • Qualitative & quantitative feedback delivered in days – sometimes hours – vs. weeks

  • Rich insights gathered using interactive discussions, live chats, video submissions, mobile diaries, multimedia concept tests and much more – in addition to regular traditional surveys

  • 350% increase in participation and response vs. previous Community provider due to best-in-class engagement, recruitment and retention practices

  • 95% member satisfaction = rich, thoughtful feedback + very low turnover

  • The Community program began as a customer-only platform and was so well received that we added a complementary non-customer community to provide Vistaprint with insight into the rest of the marketplace to inform innovation and growth strategies

ONLINE COMMUNITY

How Vistaprint puts small business owners at the heart of their insights engine