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  • Writer's pictureChris Aswad

Insights Buyer? It pays to shop small.

We've been promoting the benefits of partnering with smaller, boutique insights agencies like ours since we started out in 2011. After 10 years of success, we've heard from our clients loud and clear about the benefits they see when working with us. Now, across the industry, the enthusiasm around agile research is driving an even greater level of interest in smaller firms. Pretty exciting stuff!

Along with obvious benefits like increased flexibility, less cooks in the kitchen and better value for the money, here are some of the top benefits of working with us that we hear about again and again:

SMALL MEANS SENIOR. A direct line to a senior team that is truly immersed in your biz AND the work? Our clients are choosing dedicated talent / right fit over size. More meaningful connection = better results.

WE THRIVE ON AGILITY. We can tap into a new technology or launch a unique pilot study at the drop of a hat. With less red tape, we make decisions & innovate more easily. Allowing us freedom to deliver smarter work, that aligns w/ our clients’ vision.

WE CARE. We genuinely enjoy creating & executing against our clients’ strategies. This isn’t just another job to us. We love what we do, and it shows in our work.

We’re doing lots of cool stuff in the product innovation and consumer portrait space, as well as helping clients guide their DEI roadmap, next gen consumer planning and so much more.

Want to learn more about working with a truly agile research partner?

Email me ( for more details and to discuss your specific research needs. We'll find a way to craft exactly what you need in the time frame you need it.

More from our team...

  • ​Learn about our top 5 best practices for online insight communities

  • Review top insights about the impact of COVID-19 on consumer behavior here

  • Review case studies of some of our best client work

  • Take a look at all the services we can offer your team

  • Check out our LinkedIn profiles to learn about our experience (Chris / Alison)

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