CAMPAIGN DEVELOPMENT

Talking one on one with music lovers to innovate for next gen streaming services

Highlights

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• 2-week interactive online qualitative project focused on developing a deep understanding of digital music behaviors

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• Mobile and app-based research platform meets the tech-savvy, young audience where they are and produces exponentially better insights

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• Rich behavioral data from near real-time diary entries related to digital music occasions + in-depth self-reports via video responses and interactive exercises like mind maps, photo uploads, projective activities and daily journals

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• Findings truly brought ‘leading edge’ digital music users to life for our client’s brand and marketing teams – exposing clear opportunities to differentiate vs. competitors and providing clear and specific direction on everything from usability and features to messaging and communications